Volkswagen has become the first automaker to develop a digital customer magazine as an app specially for the iPad.
The innovative digital product which goes by the name of ‘DAS.’ lines up in good time for the launch of the new Apple product in Europe. The title stands for “Digital Automotive Space”. The magazine will be published quarterly in five languages and will be accessible throughout Europe.
“DAS. is an important building block in Volkswagen’s digital marketing strategy and gives us the opportunity for an interactive dialog with our customers. Our goal is to transmit the fascination of the brand and its products in a new digital dimension, creating a global experience,” Luca de Meo, Head of Marketing at the Volkswagen Passenger Cars brand, said at the launch of the iPad app.